The How This Works show
Tags
We found 3 articles with the tag “market research”.
-
Dr. Chui Chui Tan's four-bucket framework
31 March 2025
business expansion, business strategy, cross-cultural research, cultural insights, customer understanding, dr. chui chui tan, four-bucket exercise, global growth, how this works show, international business, knowledge management, market entry, market research, product development, research framework, strategic planningThe four-bucket exercise, developed by Dr. Chui Chui Tan, helps teams organize knowledge about new markets into four categories: known facts (evidence-based truths), strong hypotheses (assertions needing validation), weak hypotheses (assumptions with minimal evidence), and unknowns (knowledge gaps).
-
Cultural strategy in global business, a conversation with Dr. Chui Chui Tan - episode 34
11 March 2025
ai analysis, bicultural identity, business consulting, business growth, business strategy, chui chui tan, cross-cultural insights, cultural adaptation, cultural differences, cultural frameworks, cultural intelligence, cultural strategy, culture map, erin meyer, four-bucket framework, global expansion, global markets, international business, international teams, malaysian perspective, market entry strategy, market research, netflix, product localization, spotify, user experience, ux researchIn this episode of the How This Works show, cultural strategist Dr. Chui Chui Tan discusses the complex interplay of culture, user experience, and global business strategy.
-
Episode no. 31 of the How This Works show with Aaron Young
3 January 2025
behavioral analysis, business strategy, change management, customer behavior, customer experience, customer journey, customer research, decision making, human centered design, jobs to be done, market research, product strategy, qualitative research, switch interviews, user insightsIn this episode of the How This Works show, we talk with Aaron Young, founder of Switch Insights, who explores the methodology of "switch interviews" — an approach to understanding why customers change products or services.