The How This Works show

Why personas are broken and what to do instead with Jen Blatz - episode 35

29 May 2025
ai tools, career development, credit unions, design strategy, digital banking, financial services, industry insights, personal branding, personas, product management, professional growth, remote work, research frameworks, research methods, scenario planning, team collaboration, user experience, ux community, ux education, ux research

Dr. Chui Chui Tan's four-bucket framework

31 March 2025
business expansion, business strategy, cross-cultural research, cultural insights, customer understanding, dr. chui chui tan, four-bucket exercise, global growth, how this works show, international business, knowledge management, market entry, market research, product development, research framework, strategic planning

The four-bucket exercise, developed by Dr. Chui Chui Tan, helps teams organize knowledge about new markets into four categories: known facts (evidence-based truths), strong hypotheses (assertions needing validation), weak hypotheses (assumptions with minimal evidence), and unknowns (knowledge gaps).

Cultural strategy in global business, a conversation with Dr. Chui Chui Tan - episode 34

11 March 2025
ai analysis, bicultural identity, business consulting, business growth, business strategy, chui chui tan, cross-cultural insights, cultural adaptation, cultural differences, cultural frameworks, cultural intelligence, cultural strategy, culture map, erin meyer, four-bucket framework, global expansion, global markets, international business, international teams, malaysian perspective, market entry strategy, market research, netflix, product localization, spotify, user experience, ux research

In this episode of the How This Works show, cultural strategist Dr. Chui Chui Tan discusses the complex interplay of culture, user experience, and global business strategy.

Episode no. 33 of the How This Works show with Drew Burdick from StealthX

29 January 2025
agency founder, ai in design, bootcamp alternatives, business strategy, career transition, charlotte tech scene, community building, customer experience, design, design leadership, design teams, digital transformation, electronic music, entrepreneurship, future of work, nc, north carolina, product management, product strategy, professional development, regional tech hubs, service design, startup founder, team building, ux design

In this episode of the How This Works show, StealthX founder Drew Burdick discusses the intersection of design, entrepreneurship, and customer experience. From his unconventional start with a bootleg copy of Photoshop to launching multiple successful ventures, Drew shares insights on how the design industry is rapidly evolving and how it might evolve in the future, particularly as AI continues to reshape how we work.

Episode no. 32 of the How This Works show with Bumhan Yu

23 January 2025
academia, career development, career transition, coding, cross disciplinary, design, design operations, design systems, design thinking, german, korean, linguistics, note taking, problem solving, product design, psychology, team dynamics, theoretical physics, user experience, visual design

In this episode of the How This Works show, designer and coder Bumhan Yu brings his linguistics and psychology backgrounds to the present tense — design and technology.

Episode no. 31 of the How This Works show with Aaron Young

3 January 2025
behavioral analysis, business strategy, change management, customer behavior, customer experience, customer journey, customer research, decision making, human centered design, jobs to be done, market research, product strategy, qualitative research, switch interviews, user insights

In this episode of the How This Works show, we talk with Aaron Young, founder of Switch Insights, who explores the methodology of "switch interviews" — an approach to understanding why customers change products or services.

Episode no. 30 of the How This Works show with Andy Polaine

14 November 2024
ai, ai in design, andy polaine, artificial intelligence, design career, design coaching, design leadership, imposter phenomenon, imposter syndrome, leadership dip, reading the room, service design

In this episode of the How This Works show, we talk with Andy Polaine who shares his journey from film and interactive media into service design and reflects on his current role as a design leadership coach.

Episode no. 29 of the How This Works show with Joanne Weaver

18 October 2024
authenticity, career advice, entrepreneurship, jazz music, joanne weaver, job search tips, networking, recruiter, recruitment, ux design

In this week’s episode, we sit down with Joanne Weaver, who co-runs a design recruiting agency in NYC who also moonlights as a jazz singer.

Episode no. 28 of the How This Works show with Carl Cleathnes

8 October 2024
art and technology, art innovation, carl cleanthes, creative agency, creative journey, creativity, digital art, entrepreneur life, entrepreneurship, epic made, legacy art, nfts, non-fungible tokens, web3

Exploring creativity, NFTs, and legacy, a conversation with Carl Cleanthes from Epic Made on the How This Works show

Three anouncements from How This Works (or the How This Works show)

7 October 2024
announcement, announcements, carl cleanthes, coaching, design, epic made, facilitation, how this works co, how this works show, name change, new episode, recruiting, recruitment, research, youtube

Three announcements from How This Works, including a new episode coming tomorrow with Carl Cleanthes from Epic Made, a name change (now the How This Works show), and full episodes of the podcast being posted on YouTube.