The How This Works show

Episode no. 31 of the How This Works show with Aaron Young

3 January 2025
behavioral analysis, business strategy, change management, customer behavior, customer experience, customer journey, customer research, decision making, human centered design, jobs to be done, market research, product strategy, qualitative research, switch interviews, user insights

In this episode of the How This Works show, we talk with Aaron Young, founder of Switch Insights, who explores the methodology of "switch interviews" — an approach to understanding why customers change products or services.