The How This Works show

Cultural strategy in global business, a conversation with Dr. Chui Chui Tan - episode 34

11 March 2025
ai analysis, bicultural identity, business consulting, business growth, business strategy, chui chui tan, cross-cultural insights, cultural adaptation, cultural differences, cultural frameworks, cultural intelligence, cultural strategy, culture map, erin meyer, four-bucket framework, global expansion, global markets, international business, international teams, malaysian perspective, market entry strategy, market research, netflix, product localization, spotify, user experience, ux research

In this episode of the How This Works show, cultural strategist Dr. Chui Chui Tan discusses the complex interplay of culture, user experience, and global business strategy.