Dr. Chui Chui Tan
Special guest
Dr. Chui Chui Tan is the author of "Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights" and "International User Research."
Chui Chui specializes in culturalization strategies for international business expansion, leveraging cultural insights to craft winning global strategies. She has partnered with industry giants, Fortune 500 companies, and household names, helping them successfully navigate international markets.
Known for simplifying complex cultural landscapes, Chui Chui empowers organizations to scale globally while ensuring products and services resonate with local audiences.
Dr. Chui Chui Tan has been a guest on 1 episode.
-
Dr. Chui Chui Tan
11 March 2025 | Season 2 | 1 hr 13 mins
ai analysis, bicultural identity, chui chui tan, cross-cultural insights, cultural adaptation, cultural frameworks, cultural intelligence, cultural nuances, cultural strategy, culture map, four-bucket framework, global expansion, global growth, globalization, international business, international teams, malaysian perspective, market entry, market research, market validation, netflix, product design, product localization, spotify, strategy consulting, tech strategy, user behavior, ux research
Dr. Chui Chui Tan, cultural strategist, reveals how companies like Spotify and Netflix navigate global markets through cultural intelligence, sharing her four-bucket framework for success.