Jen Blatz

Jen Blatz is a lead UX researcher whose expertise spans leadership, strategy, personal branding, and research methodologies. Her career began in design, creating sketches, wireframes, and high-resolution mockups before moving into implementation. Today, she focuses on research that helps teams mitigate risk, make data-informed decisions, and develop strategies that deliver positive outcomes for both users and businesses.

Her user-centered design approach starts with understanding the core problem and building genuine empathy with users. Blatz's work is built on a foundation of rigorous data research, enabling teams to define clear product strategies grounded in real user insights.

As a UX community leader, Blatz co-founded the UX Research and Strategy group, one of the largest UX communities worldwide. She regularly speaks at international UX conferences, meetups across the country, and universities, sharing her expertise with emerging and established practitioners. She also hosts and founded BlatzChatz on YouTube, where she explores current challenges in UX research and practice.

Currently serving as principal UX researcher at Boeing Employees' Credit Union (BECU), Blatz brings her experience from various financial institutions and her background in journalism to tackle complex user experience challenges. Her primary focus remains centered on the user — aligning business goals with user needs is what she considers the essential foundation of successful product development.