The How This Works show
What do people actually do all day?
Displaying 1 Episode of The How This Works show with the tag “contextual research”.
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Aaron Young
3 January 2025 | Season 2 | 59 mins 36 secs
business intelligence, business strategy, contextual research, customer behavior, customer experience, customer insights, customer journey, customer research, decision making, jobs to be done, market research, product development, product strategy, qualitative research, switch interviews
In this episode, Skipper talks with Aaron Young about "switch interviews," one component part of the jobs to be done framework