The How This Works show
Talking to 100 people who've never stopped asking why
Displaying 1 Episode of The How This Works show with the tag “international business”.
-
Dr. Chui Chui Tan
11 March 2025 | Season 2 | 1 hr 13 mins
ai analysis, bicultural identity, chui chui tan, cross-cultural insights, cultural adaptation, cultural frameworks, cultural intelligence, cultural nuances, cultural strategy, culture map, four-bucket framework, global expansion, global growth, globalization, international business, international teams, malaysian perspective, market entry, market research, market validation, netflix, product design, product localization, spotify, strategy consulting, tech strategy, user behavior, ux research
Dr. Chui Chui Tan, cultural strategist, reveals how companies like Spotify and Netflix navigate global markets through cultural intelligence, sharing her four-bucket framework for success.