The How This Works show
Talking to 100 people who've never stopped asking why
Displaying all 2 Episode of The How This Works show with the tag “market research”.
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Dr. Chui Chui Tan
11 March 2025 | Season 2 | 1 hr 13 mins
ai analysis, bicultural identity, chui chui tan, cross-cultural insights, cultural adaptation, cultural frameworks, cultural intelligence, cultural nuances, cultural strategy, culture map, four-bucket framework, global expansion, global growth, globalization, international business, international teams, malaysian perspective, market entry, market research, market validation, netflix, product design, product localization, spotify, strategy consulting, tech strategy, user behavior, ux research
Dr. Chui Chui Tan, cultural strategist, reveals how companies like Spotify and Netflix navigate global markets through cultural intelligence, sharing her four-bucket framework for success.
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Aaron Young
3 January 2025 | Season 2 | 59 mins 36 secs
business intelligence, business strategy, contextual research, customer behavior, customer experience, customer insights, customer journey, customer research, decision making, jobs to be done, market research, product development, product strategy, qualitative research, switch interviews
In this episode, Skipper talks with Aaron Young about "switch interviews," one component part of the jobs to be done framework