The How This Works show
What do people actually do all day?
Displaying 1 item of The How This Works show with the tag "personas".
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Jen Blatz
29 May 2025 | Season 2 | 1 hr 12 mins
ai tools, career development, credit unions, design strategy, digital banking, financial services, industry insights, personal branding, personas, product management, professional growth, remote work, research frameworks, research methods, scenario planning, team collaboration, user experience, ux community, ux education, ux research
Jen Blatz, principal UX researcher at BECU, shares her journey from journalism to UX design, critiquing traditional personas while advocating for the Scenario Alignment Canvas (SAC) framework and discussing AI's evolving role in research