In this episode of the How This Works show, we talk with Andy Polaine who shares his journey from film and interactive media into service design and reflects on his current role as a design leadership coach.

Drawing on his experience as a designer, facilitator, and educator, Andy shares insights into the unique challenges that design leaders face today — even about the "A" word, artificial intelligence (AI).

Other topics include:

• Imposter phenomenon/imposter syndrome
• The "design leadership dip" (for design leaders and otherwise)
• The importance of "reading the room," even in digital settings

Andy discusses his coaching approach, which supports leaders through career transitions, particularly during times of self-doubt or uncertainty. The conversation also explores the evolving role of design leadership within organizations and offers practical advice for designers on effectively communicating the value of their work to stakeholders. Andy further reflects on the future of design and the need for discernment in addressing the critical question, So what?