The How This Works show

Dr. Chui Chui Tan's four-bucket framework

31 March 2025
business expansion, business strategy, cross-cultural research, cultural insights, customer understanding, dr. chui chui tan, four-bucket exercise, global growth, how this works show, international business, knowledge management, market entry, market research, product development, research framework, strategic planning

The four-bucket exercise, developed by Dr. Chui Chui Tan, helps teams organize knowledge about new markets into four categories: known facts (evidence-based truths), strong hypotheses (assertions needing validation), weak hypotheses (assumptions with minimal evidence), and unknowns (knowledge gaps).

Three anouncements from How This Works (or the How This Works show)

7 October 2024
announcement, announcements, carl cleanthes, coaching, design, epic made, facilitation, how this works co, how this works show, name change, new episode, recruiting, recruitment, research, youtube

Three announcements from How This Works, including a new episode coming tomorrow with Carl Cleanthes from Epic Made, a name change (now the How This Works show), and full episodes of the podcast being posted on YouTube.